We encourage our listeners to shop with and support local merchants. Local shopping is crucial to our continued growth, because the success of local businesses attracts and encourages other entrepreneurs to start local businesses in American Samoa, which leads to more jobs and revenue re-circulating throughout our community.
Why Shop Local? Do the Math.
The math for buying close to home is compelling—for every $100 spent at a locally-owned business, $73 remains in the local economy, and $27 leaves. Compare that to the same $100 spent at a non-locally owned business, where $43 remains in the local economy and $57 leaves. Recent research from Civic Economics (www.civiceconomics.com) indicates that local eateries return nearly 79 percent of revenues to the community, compared to just over 30 percent for chain restaurants. When profits stay local, it increases the community’s wealth, tax revenue and standard of living.
Here are 15 reasons to keep your cash close to home:
- Keep Money Local—Sales taxes fund our communities and provide vital services such as police and fire protection, street repairs and trash collection. Local businesses are more likely to shop with other local businesses, keeping money moving in our local economy even longer.
- Local Investment—Local businesses are less susceptible to national downturns and more likely to work harder to stay open. Local ownership means that important decisions are made by people who live in our community and feel the impact of those decisions.
- Locally-Made Products—Local business owners often sell local products, which helps preserve the community’s distinction and creates more jobs locally, as well.
- Support for Nonprofits—Local businesses support good work in our community. Studies have shown that nonprofits receive 250 percent more support from small businesses than large ones.
- Discover Interesting Things and People—One-of-a-kind shops and restaurants are part of what makes our island a great place to live. You have places that you cannot find anywhere else and that makes our community unique to us as well as outsiders.
- Personal Connection—Getting to know the store owners is a great reason to shop local. It’s their business, they are the decision-makers and they build a personal relationship with their customers.
- Product Knowledge—Local business owners are well informed about their products and know what they are selling. Because they know their customers, they can easily adjust their inventories to include the goods and services local people want to buy.
- Diverse Products—Local stores carry inventory you might not find at national chain stores. Local business owners choose products based on what their customers want and often carry unique items from local artists and farmers.
- Cost Effective—Sometimes prices at local businesses are better because they don’t have the overhead that larger stores may have and they may be more willing to negotiate to meet your price needs.
- Better Experience—Local shopping can translate to more convenient retail experiences.
- Less “Leakage”—Local businesses tend to buy and sell with other local businesses. With national or multi-national firms, a percentage of that profit goes off-island, never to return.
- Increased Expertise—Shopping at a local store means you can get an expert opinion about the products that you’re purchasing because local shop owners have to be experts in their field to compete. Use them—ask them questions and get advice about products.
- Create Community—Local businesses build strong communities.
- Better Service—Local business owners do what they do because they are passionate about their products and typically take more time to get to know their customers. They’ll often go the extra mile to help you and to ensure you’re a satisfied customer.
- Support Future Growth—Our experts agree on the last reason—shopping locally is the best way to show pride in your community and help protect the businesses that make our island unique.
Support local businesses with your presence and our dollars. You really do vote with your wallet, and shopping locally casts your vote for our island. Shopping locally is a big part of what our family is, not just because we are a local business, but because we feel it is such a big part of helping to create a great place for our children to inherit.