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Monday, April 4
by
Larry Fuss
Something Every Advertiser Should Know
Before you advertise with us, there is one thing you must know: everything included in your commercial or advertisement must be true. The Federal Trade Commission, who oversees truth-in-advertising, takes a dim view on commercials that mislead or downright lie to consumers, even if by accident. Raising ...
Friday, May 1
by
Larry Fuss
Creating a One-Of-A-Kind Radio Ad
Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to and from work or activities. So how do you create ...
Wednesday, April 1
by
Larry Fuss
10 Reasons to Advertise
Advertising Creates Store Traffic: Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers. The more people who come into a store, the more opportunities you have to make sales. A National Retail Federation survey found that for ...
Sunday, February 1
by
Larry Fuss
Avoid 5 Biggest Radio Mistakes
By John Pellegrini Have you ever said the following: "I tried radio but it didn't work"? Many business owners have that complaint. The fact is radio is just as effective (if not more effective) as any other advertising medium. The reason a spot (commercial) fails ...
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