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Monday, April 4
by
Larry Fuss
Something Every Advertiser Should Know
Before you advertise with us, there is one thing you must know: everything included in your commercial or advertisement must be true. The Federal Trade Commission, who oversees truth-in-advertising, takes a dim view on commercials that mislead or downright lie to consumers, even if by accident. Raising ...
Monday, April 4
by
Larry Fuss
Why Advertise Frequently and Steadily?
Consumers have new wants and needs, and make new purchases every day Very few people have a need for any specific merchandise item on any given day. In half of all the general merchandise categories measured in a consumer study, the individual's decision to buy ...
Wednesday, July 1
by
Larry Fuss
Consumers Still Spending Time With Radio
[From Radio Ink]More from Nielsen’s latest Total Audience Report. Despite the onslaught of new technology, radio listening is still very high with consumers, according to the Nielsen numbers. Average time spent listening to radio for adults 18 and older ...
Monday, June 1
by
Larry Fuss
Reasons to Not Advertise
There are plenty of reasons to not advertise. Here are some of our "favorite" excuses for not engaging in an effective, consistent marketing campaign. If you’ve ever found yourself using any of these excuses to avoid promoting your business, you’re missing out on the opportunity for ...
Wednesday, April 1
by
Larry Fuss
10 Reasons to Advertise
Advertising Creates Store Traffic: Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers. The more people who come into a store, the more opportunities you have to make sales. A National Retail Federation survey found that for ...
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