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Stories tagged with: radio

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Consumers Still Spending Time With Radio
[From Radio Ink] More from Nielsen’s latest Total Audience Report. Despite the onslaught of new technology, radio listening is still very high with consumers, according to the Nielsen numbers. Average time spent listening to radio for adults 18 and older ...
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Creating a One-Of-A-Kind Radio Ad
Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to and from work or activities. So how do you create ...
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Avoid 5 Biggest Radio Mistakes
By John Pellegrini Have you ever said the following: "I tried radio but it didn't work"? Many business owners have that complaint. The fact is radio is just as effective (if not more effective) as any other advertising medium. The reason a spot (commercial) fails ...
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8 Reasons That Radio Still Works
Since 1920, radio has been well known for its personal, entertaining, and reliable messaging.  This is why radio remains a consistent advertising medium with proven results for all ages, ethnicities, genders, and listener locations.  Radio still works. So why should you advertise on the radio? ...