Let’s face it – there are far too many places to spend your advertising dollars. Besides the major media – radio, TV and newspaper, there are also lots of secondary choices – billboards, cable TV, “shopper” publications, business publications, direct mail (also known as “junk mail”), and the Yellow Pages. And there are even more tertiary choices – ads on benches, matchbook covers, the Internet, newsletters, pizza boxes, ads on the back of cash register receipts, ads on menus, signs in the parking lot at Wal-Mart, etc. There are even companies placing ads above the urinals in men’s restrooms (no kidding!)
Do you really need more places to spend your advertising dollars? In most cases, the answer is “NO”. Since most small businesses have a limited advertising budget in the first place, it doesn’t make sense to spread yourself too thin. Doing so dilutes the effectiveness of your advertising. Roy Williams, “The Wizard of Ads”, says it’s better to have your message reach 100 people ten times than it is to reach 1000 people one time.
Radio specializes in reaching people repeatedly. We can help to constantly remind our listeners about your product or service, helping you to achieve top-of-mind awareness. No other media can match the ability of radio to do this.
Don’t piss away your advertising dollars (sorry, we couldn’t resist!) Instead of spending your advertising budget on another unproven advertising medium, ask us how the long-term effectiveness of radio can help you achieve maximum results. After all, you really don’t want your ad above a urinal do you?
